Start-up Business Plan Imagine you started a new business as an entrepreneur in Saudi Arabia (In Continuation to the Assignment -1). Please, think and share information on the following items: 4. Marketing Plan a. Market Research- Why?  b. Market Research- How? Primary or Secondary Data?  c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all?important sales projection.  Product • Describe the most important features. What is special about it?  • Describe the benefits. That is, what will the product do for the customer? Customer • Identify your targeted customers or your ideal customer: How many of them are there? It’s important here to be specific. • Demographics • Customer relationships: How do customers want to interact with the business? Competition • What products and companies will compete with you? • How will your products or services compare with the competition? Identify the organization’s competitors and their strategies, along with ways to counter competition and gain market share. • How is your target market solving their problem today? Are there alternatives or substitutes in the market? • Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. Strategy • Outline a marketing Strategy. Promotion • How will you promote your Product? • What will be your promotional budget? Distribution Channels •How do you sell your products or services? •What are the costs associated with distribution?

 
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