From the Coursepack available on the attached pdf, Please read the pdf and write a 3 page case analysis. “Freshippo: Business Model Evolution in Alibaba’s Retail Platform” Based on the case information, prepare an analysis of the case addressing the following prompts: 1)  Prepare a business model canvas for the group outlining the 9 elements of the business model 2) Explain what value Freshippo has created for its customers using the value proposition tool or value  map,  A Word template for a value map  can be downloaded from https://neoschronos.com/download/value-proposition-canvas/docx/ (It is also attached) 3)  How well do you think are the customers’ problems and solutions offered by the group aligned? 

 
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